News

Marietta, Ga. – As part of its ongoing Partners in Education initiative, The Avenue® East Cobb has partnered with Lassiter High School's DECA chapter, an international organization for high school marketing students, to implement fashion marketing principles while rewarding teachers with THE STYLE upGRADE. From more than 40 nominees, Ms. Green, counselor, and Ms. Beal, history, health inclusion and special education teacher, were each selected to win a $1,000 makeover package, including wardrobe, hair, makeup and other prizes from The Avenue.

 

“THE STYLE upGRADE initiative has been a great opportunity for our students to develop real world marketing experience,” said Kari Palmer, marketing teacher, Lassiter High School. “Our continued partnership with The Avenue has enabled students to expand their skills beyond the classroom while also giving back to their school and community.”

 

Fashion Marketing students, in partnership with The Avenue, were responsible for developing public relations tactics, promotional materials, online strategies to promote the contest, as well as makeover concepts for the winners. Based on personal interviews with each of the nominees, the students selected five finalists, and promoted community-wide voting to determine the two winners. During the March 1-10 voting period, the finalists received more than 7,800 votes.

 

“We were thrilled with the strategic thinking and marketing skills displayed by the students throughout this campaign,” said Kim Tanalgo-Minshew, marketing manager, The Avenue East Cobb. “The strong community response is a direct result of their dedication, and The Avenue is excited to reward these deserving teachers.”

 

On March 15, the teachers received their makeovers, including apparel and accessories from Aerosoles, Chico's and Talbots, eyeglasses courtesy of LensCrafters, and hair styling and makeup courtesy of Van Michael Salon. The transformations were filmed and edited by Lassiter’s Broadcast Video students and will be unveiled to the school at the end of the month on the school-wide video announcements and online at www.thestyleupgrade.com.

 

The Avenue, introduced by Cousins Properties Incorporated in 1998, is an outdoor lifestyle center concept with eight locations throughout the Southeast. The Avenue offers a dynamic mix of premier national retailers, select local merchants and specialty restaurants reflective of local demand and fashion trends. The shopping destination features an open-air, pedestrian friendly setting convenient to major metropolitan areas. Shoppers can visit The Avenue at one of its five metro Atlanta locations, or in suburban Nashville, Tenn., suburban Memphis, Tenn. or Viera, Fla. For more information about The Avenue, please visit www.shoptheavenue.com.