New Retail Superstore Chain to Open at The Avenue Murfreesboro

Wednesday, Jul 14, 8:00AM
Murfreesboro, TN — LINENS&MORE FOR LESS! will open its third store next month in Murfreesboro, ceo Fred Mershad announced today.
The new 30,000-square-foot home and gift superstore will be located at The Avenue Murfreesboro, 2615 Medical Center Parkway, next to Dick’s Sporting Goods. The Grand Opening is set for Friday, August 13.
The chain launches with its first store, in the Howland Commons near Warren, Ohio, this month, and Mershad promises a whole new experience for discriminating shoppers.
LINENS&MORE FOR LESS!, headquartered in Brookfield, Ohio, will be a “category killer” in retailing for the bedroom, bathroom, and kitchen, Mershad said.
“We will be the headquarters store in Murfreesboro for quality, assortment and brand names for bedroom, bath, and kitchen, at terrific prices no other stores can match,” Mershad said. He promised “the largest assortment for top of the bed; the largest assortment of towels and bathroom rugs, and the largest assortment of cookware, bakeware, housewares, gadgets, dinnerware, flatware and glassware in the market.”
There will also be a sleep shop, offering sleep furnishings customized to individual sleeping habits, as well as a candle shop, a frame shop, a unique and color-driven gift department, a luggage department and a wall decor department. In addition, there will be a Sealy and Stearns and Foster mattress department with a full assortment of quality bedding.
Research showed the Murfreesboro area to be a perfect market because of “the mix of consumer types, the needs of regional households, and the general frustration faced by so many who are, quite frankly, unnerved by the way many retailers play games today with their product pricing,” Mershad said.
By the end of the year, the new chain operation will have opened stores in Dayton, Ohio and Erie, Pa., as well as in Paducah, Ky. and Huntington, W.Va., he said. Plans are to add a bridal registry in 2011.
Mershad says that based upon market research, consumers will come into the stores on a frequent basis simply to check out the one-of-a-kind, extraordinary values available on the store’s S.O.S. Tables. S.O.S. stands for “Super Outstanding Savings,” and offerings change frequently.
“It’s new, it’s customer friendly and it’s real,” remarks the company’s president, “and our Murfreesboro area families are going to love this new kind of experience.”
“Our philosophy and selling strategy are different than all similar stores and will be a dynamic new approach to retailing,” Mershad said. “The difference will be
marked by virtue of our name brands, our lowest prices, and our wide range and depth of inventory — and we never forget that the customer’s comfort and satisfaction come first.”
“Our customers don’t have to wait for a sale,” Mershad said; “they can confidently shop knowing our prices won’t be lower next week, that they are extremely competitive and that we’ll meet any competitive prices on the same item.”
LINENS&MORE FOR LESS! is not a discount chain store, Mershad emphasized. “We’re a value-driven quality retailer, and we’ll be offering top-grade merchandise at terrific prices.”
Mershad has more than 30 years experience in retailing. He formerly served as chairman, president and ceo of Elder Beerman Stores Corp.; president and ceo of Proffitts Department Store; president and ceo of World Bazaar, Inc., and president of Goody’s Inc.
He has, he said, brought with him to the new undertaking some of the industry’s leading buyers and administrators. “We’ve searched the industry for the most savvy, quality, price and selection-oriented buyers, and we’re ready to offer Murfreesboro’s consumers price, quality, depth and selection beyond anything they’ve ever experienced,” he said.