Two Local Teachers Win STYLE upGRADES Courtesy of The Avenue Viera

Friday, Oct 22, 11:46AM
Viera, FL – As part of its ongoing Partners in Education initiative, The Avenue® Viera partnered with Viera High School’s Academy of Business & Finance to conduct and promote THE STYLE upGRADE. With more than 80 percent of the votes received, Ms. Gamella-Blackledge and Ms. Sicard were each selected to win a makeover package valued at more than $500, including wardrobe, hair and makeup.
Students from the high school developed public relations tactics, promotional materials and online strategies to promote the contest. Five teachers participated, and the students promoted community-wide voting to determine the two winners.
“THE STYLE upGRADE has been a unique way for our students to obtain hands-on marketing experience while supporting their favorite teachers,” said Mark Tormoen – principal, Viera High School. “The Avenue Viera’s support has allowed us to give our students an opportunity to expand their skills beyond the classroom and engage the community.”
The teachers received their makeovers on Friday, October 8, including apparel and accessories from New York & Company, Charlotte Russe, Francesca’s and Chico’s, and hair styling and makeup courtesy of Studio 222 and Merle Norman. The transformations were unveiled at last Friday’s football game against Palm Bay and on The Avenue Viera’s Facebook page.
“It was an honor to partner with The Avenue and Viera High School on the Style UpGRADE program,” said Sandra Darling – owner, Studio222. “Teachers spend their lives inspiring their students to be their best, and we really enjoyed helping the winners express their inner beauty and confidence.”
About The Avenue®
The Avenue, introduced by Cousins Properties Incorporated in 1998, is an outdoor lifestyle center concept with eight locations throughout the Southeast. The Avenue offers a dynamic mix of premier national retailers, select local merchants and specialty restaurants reflective of local demand and fashion trends. The shopping destination features an open-air, pedestrian friendly setting convenient to major metropolitan areas. Shoppers can visit The Avenue at one of its five metro Atlanta locations, or in suburban Nashville, Tenn., suburban Memphis, Tenn. or Viera, Fla. For more information about The Avenue, please visit
For images or more information, contact: Amelia Turney, communications 21, 404.814.1330,